A fresh crewneck for the crew. Designed for comfort, style, and repping the new Torrance Tavern brand.

What an honor it was to work on this project for @torrancetavern … this was a rebrand that took me out of logo land and into the physical space of the brand and I loved every minute of it! I will be the first to admit, growing up I called it Borrance and wanted to live in a big city 😂… but my views have changed and I freaking love Torrance! It’s home and it was so fun to build a place to celebrate our home teams and home town hero’s! It was a journey down memory lane looking at establishments that are no longer… when you have lived somewhere for your whole life it’s easy to not notice the change. I loved finding old post cards and match books from old bars and restaurants in Torrance to adorn the walls.

To photos from after the facelift, and one from before for comparison.

Any one been in lately?? I would love to know your favorite things on the walls!

Every great brand starts with the right colors. Here’s the palette behind the new Torrance Tavern.

Sing it loud. We designed bold visuals for Torrance Tavern’s karaoke nights, plus a new brand pattern to keep things looking sharp.

Repping the brand, inside and out. We created fresh merch designs so the Torrance Tavern crew looks as good as the bar does.

Small details make a big impact. A fresh, easy-to-read order sign helps keep things moving and looking good at Torrance Tavern.

Mascots are not just for high school anymore… these fun illustrations and some nostalgic flair to the branding at @torrancetavern