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BRANDING THAT PACKS THE HOUSE.

Serving brands that serve.

We partner with restaurant owners and hospitality groups to ignite their vision into a wildly successful and unforgettable hospilality brand. Our secret sauce? A smart strategy mixed with ridiculously good logo design and brand identity design. Go from head-scratching ‘huh?’ to a high-fiving brand that’s unforgettable (and profitable!).

Stellen Design is an award-winning branding agency based in sunny Los Angeles, CA, trusted by restaurants and hospitality concepts across the country.

Featured Work

Brand Identity Design
Brand Strategy

The Paddock

Brand Strategy
Brand Identity Design
Website Design

Redondo Beach

Brand Strategy
Brand Identity Design
Logo Design
Brand Strategy
Brand Identity Design
Website Design

Branding is Our Thing

  • Don't get frustrated or overwhelmed trying to piece your brand together yourself. DIY is always easier said than done.
  • Don't get lured by a big agency only to get passed off to a junior designer and put on the back burner. We offer only creative director level work and specialize in hospitality.
  • We make the process pragmatic, fun, and do-able.

A Win for You is a Win for Us

  • We work closely and effectively with you to build your brand in a timely manor.
  • We care about your concepts success.
  • Our clients see increased revenue, increased following & increased check average.

On The Gram

I have said it before... LOOKS do matter. And when it comes to your brand, you not only need to look good, but you need to authentically show up consistently! This not only attracts your ideal customers but it keeps them loyal!

#branding #brandidentity #brandidentitydesign
I’ve worked from home since I started my business over 11 years ago.

This photo was taken when I was pregnant with baby number three—she’s now over a year old—but it’s still a very accurate snapshot of my daily grind.

Kids creeping into my office.
Climbing onto my lap.
Scribbling all over my sketchbooks.

Every work-life setup has its pluses and minuses.
My minus? It can be wildly distracting—and keeping my cool during a Zoom meeting while a stage-five meltdown is happening just outside my door takes serious zen.

My plus? I get to hug my kids the moment they get home from school and hear their laughter throughout the day. And I wouldn’t trade that for anything.

Curious how other work-from-home parents feel—does it help or hurt your workflow?
In hospitality, details matter.

The vibe, the feeling, the experience.

Our Secret Sauce brings it all together—designed to make brands unforgettable.

👉 Link in bio
What brand is this? ☕️

You don’t need the name when the brand equity is that strong.

That’s the power of recognition — built through consistency, not coincidence.

👉 Link in bio to build a brand people recognize instantly

#BrandEquity #BrandRecognition #BrandStrategy #HospitalityBranding #RestaurantBranding #VisualIdentity #StellenDesign
Thinking about franchising your business?

Your logo isn’t just a design — it’s your reputation. When franchisees go off-script, it creates confusion and damages trust. Just take a look at this Wahoo’s Fish Tacos sign using the wrong font. 😬

Want to protect your brand as you grow?

📞 Book a free call and let’s make sure your brand is franchise-ready. Link in bio!

#BrandingTips #FranchiseBusiness #LogoDesign #FranchiseBranding #BrandConsistency #RestaurantBranding #DesignMatters #EntrepreneurTips #SmallBusinessMarketing
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Headshot of Carolina, Project Manager of Stellen Design.
Carolina VanGilder
Project Manager / Assistant

The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.

Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.