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Look Your Best. Stand Out & Thrive.
Serving brands that serve.
We partner with driven entrepreneurs and hospitality groups to ignite their vision into a wildly successful and unforgettable brand. Our secret sauce? A smart strategy mixed with ridiculously good logo design and brand identity design. Go from head-scratching ‘huh?’ to a high-fiving brand that’s unforgettable (and profitable!).
Stellen Design is an award-winning branding agency based in sunny Los Angeles, CA, specializing in hospitality and restaurant branding.
Featured Work
The Paddock
Brand Identity Design
Website Design
Redondo Beach
Brand Identity Design
Logo Design
Branding is Our Thing
- Don't get frustrated or overwhelmed trying to piece your brand together yourself. DIY is always easier said than done.
- Don't get lured by a big agency only to get passed off to a junior designer and put on the back burner. We offer only creative director level work.
- We make the process pragmatic, fun, and do-able.
A Win for You is a Win for Us
- We work closely and effectively with you to build your brand in a timely manor.
- We care about your brands' success.
- Our clients see increased revenue, increased following & increased authority of their industry.
Sales revenue increased 3x since rebrand
Website traffic increased 110% year over year
Sold out her last 8 retreats with waitlists
Published author with Harper Collins
On The Gram
In hospitality, details matter.
The vibe, the feeling, the experience.
Our Secret Sauce brings it all together—designed to make brands unforgettable.
👉 Link in bio
What brand is this? ☕️
You don’t need the name when the brand equity is that strong.
That’s the power of recognition — built through consistency, not coincidence.
👉 Link in bio to build a brand people recognize instantly
#BrandEquity #BrandRecognition #BrandStrategy #HospitalityBranding #RestaurantBranding #VisualIdentity #StellenDesign
Ever stand in an empty space and think,
“I know I want to open something here… but what?”
That’s not a lack of creativity — it’s a lack of clarity.
The best restaurant concepts aren’t guessed. They’re built by matching the neighborhood, competition, space, and daily flow. And when it still feels fuzzy? That’s where brand strategy comes in.
👉 Link in bio to book a Brand Breakthrough Call
#RestaurantBranding #HospitalityBranding #RestaurantConcept #RestaurantOwners #HospitalityStrategy #FoodAndBeverage #StellenDesign
Thinking about franchising your business?
Your logo isn’t just a design — it’s your reputation. When franchisees go off-script, it creates confusion and damages trust. Just take a look at this Wahoo’s Fish Tacos sign using the wrong font. 😬
Want to protect your brand as you grow?
📞 Book a free call and let’s make sure your brand is franchise-ready. Link in bio!
#BrandingTips #FranchiseBusiness #LogoDesign #FranchiseBranding #BrandConsistency #RestaurantBranding #DesignMatters #EntrepreneurTips #SmallBusinessMarketing
Most restaurant owners choose colors based on what they like.
But the most memorable brands choose colors based on how they make people feel.
Color influences appetite, mood, spending behavior, and even how much trust and excitement a guest feels before they ever sit down. Your palette can attract the right customers, elevate perception, and make your restaurant unforgettable.
Because your brand color isn’t decoration —
✨ it’s strategy. ✨
If you’re opening a new concept or refreshing an existing one, I’d love to help you develop branding that guests connect with instantly. Send me a DM — let’s make your restaurant crave-worthy from first glance. 🍴🎨
#restaurantbranding #hospitalitybranding #restaurantowner #restaurantmarketing #brandstrategy #brandcolors #branding101 #brandingtips #restaurantdesign #interiordesignrestaurants #menuengineering #visualidentity #smallbusinessbranding #foodbusinessowner #hospitalityindustry #restaurantgrowth #southbayrestaurants #stellendesign #brandingtipsforrestaurants #designmatters
The Paddock wasn’t just a rebrand — it was a repositioning.
A previously struggling location became a family-friendly sports destination rooted in horse racing culture. Through strategy, visual identity, merch, menus, and marketing tools, we built a brand that finally makes sense for the space.
Clear story. Strong identity. Lasting impact.
And it all started with a logo built to run. 🐎
#RestaurantBranding #HospitalityDesign #BrandStrategy #SportsBarDesign #ThousandOaks #VisualIdentity #BrandTransformation #StellenDesign
That Instagram shot of a cocktail? It’s free marketing — if your branding shows up in it.
Branded coasters, promo cards, and tabletop materials ensure every guest photo reinforces the identity.
The best restaurant marketing often happens organically. Your job is to design for it.
#RestaurantMarketing #BrandedMaterials #CoasterDesign #HospitalityDesign #BarBranding #BrandExperience #RestaurantGrowth #StellenDesign
When you have one of the few horse racing betting licenses in the area — people should understand it.
We designed a simple, approachable betting guide to educate guests and remove intimidation. Pair that with bold grand opening creative, and you’ve got excitement + clarity.
Strategy always supports experience.
#GrandOpening #RestaurantLaunch #HospitalityBranding #SportsMarketing #ExperientialDesign #BrandRollout #RestaurantDesign #StellenDesign
