Human is a digital experience agency that launches and grows the world’s most influential mission-centric brands that are changing the world for future generations to come. We believe future consumer-facing brands start with creating authentic stories built for the consumer first, and brand second.
The Problem
Human came to us as Noticed and they were in need of a full rebrand. While they were offering the same set of services to their clients, their ideal client had shifted which warranted the re-brand. Their new focus was working with mission focused business that are working to better the world in one way or another. Their current brand was not connecting with their new client base.
How We Helped
We needed to create a brand that felt in line with other digital agencies while connecting with mission focused brands. After our brand strategy sessions, we were able to move on to the brand identity design. We landed on a classic yet thoughtful wordmark for the brand and provided various use applications. The wordmark is clean yet inviting and not intemidating. Through our brand typography selections were able to add a welcoming personality and drew inspiration from nature when picking our color pallet. When it came to the iconography for the brand we added a custom hand drawn feel to each icon to make them feel less digital and more “human”.
Once defining the brand as a whole and the core identity we were able to create brand collateral for Human like social media templates, business cards, and apparel.
Result
We crafted a brand that outlines Human as the authority when it comes to working with mission driven digital businesses. In the sea of digital agencies they are the choice for mission centric businesses.
Services
Words From Our Client
“Jordis and her team were very patient and committed to helping us achieve a new brand identity for our digital business. We were not sure what the brand identity needed to be… through their step by step process we were able to see the brand begin to come to life. The end result accurately captures all that I had in my head and more. Our new brand identity is perfectly inline with our target audience and we are beyond excited to see it in action.”
– Human, California
