The Problem 

ICAN first approached us in 2017 sort of “half branded.” They had a very talented designer assisting them with their branding, but unfortunately, he had to leave the project due to a job opportunity outside the area. In the absence of brand guidelines, ICAN’s employees took it upon themselves to create marketing materials using tools like Canva, PowerPoint, and Word, incorporating the available brand assets as they saw fit. While their efforts were commendable, not having brand guidelines to follow is a recipe for inconsistencies. When we started the project, we identified four different versions of the logo being used… Yikes!

How We Helped

We took over from where the previous designer left off and completed the branding for ICAN. Understanding the needs of their business, we ensured they had access to proper files for employees to use. To maintain consistency across platforms like Canva, we selected open-source typefaces from Google Fonts.

In 2021 ICAN became a retainer client of ours, and we are honored to work with them on a weekly basis to maintain brand consistency and provide ongoing support. Since then, we have helped with a new website design and creatives for their bi-yearly fundraisers.