California Pizza Kitchen, or CPK for short, contracted us to help design the graphics for their CPK Rewards program. The scope of the project included app screens, email sequences, a landing page, and printed materials.
This design project was a lot of fun for us. We were we were able to utilize a new creative direction since we were promoting the app instead of food. When exploring a new direction it can be challenging to find a balance between fitting the existing brand aesthetic while also standing out from other campaigns. For the CPK rewards design we utilized a sunburst element to draw attention to the “new” rewards program and their branded yellow color to create a vibe that was familiar, but also exciting and energetic.
Words From Our Client
“Jordis is an exceptional creative director. I have worked with many designers, and Jordis really understands the process of discovering a brand’s voice up front, so that her work represents the needs of her clients. She has managed freelance projects as well as worked as part of our extended family at California Pizza Kitchen on a retainer basis for several years, and I would highly recommend her to anyone that asks.”
Nathan Dail
Marketing Director CPK
Services
Mobile App Design
Campaign Design
