FLWR was a fun cannabis website design project for us. Being that they are in a relatively new market, they wanted to stand out as an approachable and inclusive brand. Their website needed to reflect that.
Cannabis website design is unique because they can’t sell direct to consumer online in the cannabis industry. In spite of this, they still need to promote their product and connect with their target audience in the virtual space.
An important piece we incorporated into their site for customer convenience was a location finder to help get to the actual shop.
We used a simple color palette to help the bright patterned packaging stand out. Some of their key words words were tranquil, balance, refresh, and energize. We designed with these words in mind so the visual experience aligns with their overall brand aesthetic.
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