Brittany Lombardi is a master baker who has been featured multiple times on the The Food Network. She started her business, Little Cake Baker, out of her home kitchen.
The Problem
Brittany, like so many entrepreneurs, scrapped together a website in a hurry. That got her by for a little… but once the jobs started getting bigger and she began shopping for a retail space, she knew she needed a brand that could stand on its own. She needed to look as professional as her baking skills while maintaining her joyful, down home, old school Italian vibe.
How We Helped
We worked closely with Brittany to get to know her, her baking style, values, and target client base. Based on our finding we were able to narrow the field to something that felt fresh and fun yet nostalgic and had that “local bakery” vibe.
Once the branding was defined and the identity crafted we assisted with photography style and website design to allow her to sell her baked goods online prior to opening her store front.
The Result
Brittany is now confidently catering her baked goods for brands like Alice + Olivia. She has a brand to back her baking and help propel her for future growth.
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