We’ve all been there. You have a great product or service, you’ve meticulously crafted your marketing materials, and yet… the sales just aren’t where you want them to be. What’s missing? The answer might surprise you: you’re selling the wrong thing.   The Product Paradox

In the franchise world, brand consistency is king. And at the heart of that consistency? Your logo. A strong, recognizable logo is the cornerstone of your brand identity, instantly communicating who you are and what you offer. But what makes a good logo? What makes a

I Want to Franchise My Business, What Do I Do? Crafting a Franchise-Ready Brand The dream of seeing your business replicated across cities and states, even countries, is exhilarating. Franchising offers this potential, but it also demands a brand that’s not only robust but primed

What is a logo system? The last thing I like doing is making my clients feel inadequate by using words like “logo system,” but this is more than a buzzword and is something every business owner should be aware of, so let’s dive in and

Consistency is key when it comes to why brand matters. We have been talking about why brand matters more than ever in today’s world, we have covered decision paralysis, decision fatigue, brand loyalty and now I want to touch base on the importance of consistency.

What is brand loyalty? One of the most important factors in why brand matters is Brand Loyalty. If you have been following our “Why Brand Matters” article series you are already familiar with how brand impacts people’s decisions making. Building brand loyalty is a sure