In the franchise world, brand consistency is king. And at the heart of that consistency? Your logo. A strong, recognizable logo is the cornerstone of your brand identity, instantly communicating who you are and what you offer. But what makes a good logo? What makes a
I Want to Franchise My Business, What Do I Do? Crafting a Franchise-Ready Brand The dream of seeing your business replicated across cities and states, even countries, is exhilarating. Franchising offers this potential, but it also demands a brand that’s not only robust but primed
What is a logo system? The last thing I like doing is making my clients feel inadequate by using words like “logo system,” but this is more than a buzzword and is something every business owner should be aware of, so let’s dive in and
Consistency is key when it comes to why brand matters. We have been talking about why brand matters more than ever in today’s world, we have covered decision paralysis, decision fatigue, brand loyalty and now I want to touch base on the importance of consistency.
What is brand loyalty? One of the most important factors in why brand matters is Brand Loyalty. If you have been following our “Why Brand Matters” article series you are already familiar with how brand impacts people’s decisions making. Building brand loyalty is a sure
Have you ever felt unable to make the most simple of decisions? Like when you are hungry and go on DoorDash to order food and just get overwhelmed you can’t pick anything so you grab a bag of chips from the kitchen instead? There is
Have you noticed that we have more and more decisions to make every day? More options to choose from, more channels to watch, more ways to stream those channels, more ways to grocery shop, more ways to get from point A to point B… the
Brand has always mattered, but in today’s world it matters more than EVER! I want to take a moment and outline why it matters so much and why you can not afford to ignore it anymore. Decision Fatigue Have you noticed that we have
What is a brand guide or style guide? If you are wondering what a brand guide or style guide is, look no further. Not only will I break it down for you but I will share why it matters, why you need one, and what
Now, I am sure every brand designer has different steps they take in creating a brand but I can guarantee that 99% will look something like my 4 Steps in creating a brand! If you are still a little unsure of what a brand
Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.
