What is a logo system? The last thing I like doing is making my clients feel inadequate by using words like “logo system,” but this is more than a buzzword and is something every business owner should be aware of, so let’s dive in and
Consistency is key when it comes to why brand matters. We have been talking about why brand matters more than ever in today’s world, we have covered decision paralysis, decision fatigue, brand loyalty and now I want to touch base on the importance of consistency.
What is brand loyalty? One of the most important factors in why brand matters is Brand Loyalty. If you have been following our “Why Brand Matters” article series you are already familiar with how brand impacts people’s decisions making. Building brand loyalty is a sure
Have you ever felt unable to make the most simple of decisions? Like when you are hungry and go on DoorDash to order food and just get overwhelmed you can’t pick anything so you grab a bag of chips from the kitchen instead? There is
Have you noticed that we have more and more decisions to make every day? More options to choose from, more channels to watch, more ways to stream those channels, more ways to grocery shop, more ways to get from point A to point B… the
Brand has always mattered, but in today’s world it matters more than EVER! I want to take a moment and outline why it matters so much and why you can not afford to ignore it anymore. Decision Fatigue Have you noticed that we have
If you clicked on this article there is a good chance you are wondering what brand strategy is right?? I know, it’s a set of simple yet loaded words. Both can mean a lot of things… brand alone gets misused all the time and throw
Guest Blog By – Samantha Bradshaw Small business & intellectual property lawyer https://www.inlinelegal.com/ Who: Driven entrepreneurs and established brands wanting to attract dream clients. Normally on the second business. What: Balancing the designer with the legal ability to claim in finalizing
What assets do you need to support your brand? So if you have been following along you now know that most of the “Brand” work is done before any of the creative work and you know what goes into making an original logo… but what
Where and how do you start building a brand? So you have a business idea but you are not sure where or how to start building a brand? First off, let’s get clear on what a brand is! Give this article a read. And of
Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.
